Each consumer review is checked for authenticity before it is published to ensure that reviews only come from consumers who have actually purchased/used the products reviewed. The verification is done by sending individualized links to consumers after completing an online order, which lead to an online review form and ensure that access to the review function is only granted to consumers who have actually purchased a product.

The reviews are not checked for authenticity before they are published. They may therefore also originate from consumers who have not actually purchased/used the rated products.